A Cube Pop-Up with a die-cut header in the shape of a polar bear with penguins is featured on an advertising piece for New Brunswick. The Pop-Up comes with holes to be used as a pen and pencil holder. New Brunswick created this humorous piece for their Ultra-Low Temp. Lab Freezer.
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What is a Pop-Up you ask? Watch the movie below for more info.
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Client: New Brunswick Scientific/Eppendorf